Mitsume Temo (moe and real version). Part of this image was used as a poster in Tokyou Film Festival / Creative Market Tokyo 2011

Who is Mitsume Temo?

Mitsume Temo is a character-driven brand, created by the Italian art director Takis Proietti Rocchi.

Mitsume Temo comes into the world on the occasion of the “Cultural Talks and Yatters: Personal Opinions” exhibition that took place at the Jagda Tokyo gallery, Roppongi, in November 2009.

Initially conceived to be a short-term project, it has later evolved into a full entertainment brand, thanks to the continued support of a growing fan community that was initially born on DeviantArt.

Temo’s success can be addressed in her “cross-media” development: a 2D character and her “live” version! A completely new approach to the world of entertainment, that has already gathered fans all around the world.

Mitsume Temo, Kurarin, Colombus and Bibirba

Story

The Earth has been turned from round to flat by some mysterious evil force and the humans now believe that the Earth has always been flat.
To bring everything back to normality, a young interstellar policeman, named Colombus, is sent to the Earth. He is supposed to bring the Earth back to its round shape using the super powers of his pet, Kurarin.

Once arrived, Kurarin is captured by the Evil Force Army and trapped inside a crane machine. There, Kurarin will be rescued by Temo, a young schoolgirl.
When Colombus tries to get Kurarin back, his pet doesn’t want to leave the young Temo. Colombus is then forced to make her a member of the Pink Ribbon Interstellar Police and she somehow will replace him in his mission to save the Earth.

The Earth department of the Pink Ribbon Interstellar Police will be called the Round Earth Committee and more classmates of Temo, starting from her best friend Bibirba, will join the battle for the roundness of the Earth!

Frequently Asked Questions

What is the concept behind Mitsume Temo?
The Earth is Round!
Obviously, the reference to Columbus (from this statement and as a character of this series) is not random at all.
Long before him, scientists were aware that the Earth was round; however, the Church succeeded in maintaining the scientific truth well hidden, as it would have denied The Word.
At that time already, political and economical interests were favoured against uncomfortable realities; in fact, spreading misinformation is still an excellent technique and a powerful tool to practice supremacy.
Exactly as before, today the media are used to channelling all information as they like and tend to point at juvenile subcultures as deviant factors, dangerous for a society that, in the end, does not really get affected.
What is Mitsume Temo’s cause?
At the beginning, Temo was born to help the Otaku culture reclaim its own dignity in Japan, being its own country of origin the cradle of infamous attitudes against itself.
However, it didn’t take long until this local purpose extended to a wider concept, aiming to defend all youth movements and subcultures in general. The Otaku situation represents the starting point of something increasingly bigger, as the community around Temo has been proving.
Does the name Mitsume Temo mean something?
In Japanese, the character’s name is composed by two ideograms, where mitsu stands for “honey” and me means “blossoming bud”.
Basically, a sweet teenager at her utmost freshness.
If the ideograms are switched (which is possible in Japanese), in order to become mote, the meaning we get from them is “being attractive”.
In addition to this, if the stress is replaced and the name is read all together, Mitsumetemo will be understood as “watch me, stare” and be linked to some sort of voyeurism.
What does 019 mean?
It means “Round Earth” in Japanese.
“The earth is round” is read 丸い地球 in Japanese; in letters it is written “marui chikyu” and its syllables can be re-displayed like: MA RU I CHI KYU. As Japanese’s numbers can also be written in letters, if 丸い地球 is displayed like “maru ichi kyu” it ends up meaning “019”.

Cronology

2009
November: Mitsume Temo comes into the world on the occasion of the “Cultural Talks and Yatters: Personal Opinions” exhibition that took place at the Jagda Tokyo gallery, Roppongi.
December: an article is issued on Graphicus, an Italian graphic design magazine.
2010
May: Mitsume Temo is projected on Yodobi maxi-screens at Tokyo and Osaka. During the same month Temo exhibits at the 31st edition of Design Festa.
June: 3 days workshop at Tokyo Net Wave Design School.
July: an article appears in Crineta, a Japanese graphic design magazine.
October: again at Tokyo Net Wave, but this time for a 3 weeks long workshop
November: Mitsume Temo exhibits at the 32nd edition of Design Festa.
2011
January: the Japanese channel Tokyo MX broadcasts live an interview with Temo’s creator Takis.
February: the first video series of Temo, “How to make Onigiri”, is published.
March: Temo was supposed to exhibit at Tokyo International Anime Fair, but the event was cancelled due to the earthquake, the tsunami and the nuclear disaster of Fukushima.
May: Temo makes her debut in the mobile App market with the App “Temo’s Album”.
June: Temo’s first single, “The Super Ribbon Song”, becomes available in the iTunes Store.
August: Temo’s Team co-organizes “Moero Japan!”, a charity event for the disaster of March 2011, held at Tokyo Net Wave School.
September: Temo’s Youtube channel is included in the Youtube Partnership Program.
October: Mitsume Temo exhibits at Creative Market Tokyo 2011, where is awarded the Supporter Prize by Fuji Television Lab.
November: Temo gets her own channel inside the portal WatchMe!TV, held by Fuji Television Group.
2012
January: Mitsume Temo’s Season 2 starts. Season 2 features the net idols 1Nen25Gumi, famous for their dance covers on the Japanese portal NicoNicoDouga.
February: Temo launches SoloFritto, a new sub-brand. SoloFritto limited-time café opens in downtown Tokyo. For the occasion, a live event is held with the net idols 1Nen25Gumi.
March: Temo exhibits at Tokyo International Anime Fair. At the same time, a couple of articles about SoloFritto are published on Shokuraku (food magazine) and on Tokyo Shinbun (newspaper) and a special is broadcasted on Mezamashi Terebi (a program of Japanese national TV channel FujiTv)
June: SoloFritto time-limited coffee-shop closes up.
November: For Temo’s 3rd anniversary, Temo’s website gets completely renewed, presenting a new illustration style and brand new videos where the new actresses’ voices are shown for the first time.